Research

Research on Stakeholder interest :

INTERVIEWS WITH STAKEHOLDERS AND EXPERTS

1. VIRTUAL REALITY EXPERT and VR designer

Question : Do you think the virtual technology and metaverse will have the carbon footprint as the research suggests ?
Sion Fetcher : If you think it as a balance sheet when we will do a lot of stuff remotely then the emissions will be reduced in other ways and it will balance out the net carbon effect.

Question : What is your take on NFT’s and it’s potential ?
Sion Fetcher : It is a brand new technology and there is a lot of excitement around these but particulary I do not know what to do with it yet, virtual reality is more established but there is a lot of testing going on with these technologies

Question : Do virtual reality headsets require the internet connection ?
Sion Fetcher : the headsets are not a pre-requisite for the headsets to work. It was mor of an occulus question where it is a mobile comouter stuck in the head. This shows for the easy mobility of the device for use.

Question : Do you think the virtual reality essentially metaverse will take over the real world ?
Sion Fetcher : It enhances what we do with computers already but for me personally it will not replace things we do in real life

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2. Cathy Hackl, Tech futurist :
“Metaverse shopping adoption trends may seem like just another thing to do as part of digital transformation. Nevertheless, you should embrace the Metaverse. Learn what other brands are doing so that you can expand your own brand.”

• WILL METAVERSE REPLACE SOCIAL MEDIA WEB 2.0 IN COMING YEARS ?
  
  An IZEA study of US adult internet users found that 56% of social media influencers are on the Metaverse.  Around 70% of all influencers believe Metaverse will replace social media. 60% of respondents, all social media influencers, already see themselves as creators in virtual worlds. Additionally, 72% of respondents also reported they are considering or are already making money in the Metaverse.

3. Consumers : Intervention to handicraft culture should not be necessarily preserved

RESEARCH ON WHETHER OR NOT THE HANDICRAFT CULTURE SHOULD BE REVIVED ?
Background : I set up a query to users on instagram to make a collage of few things or sentiments that they think that need to be revived and popularised ?
Results : Five people sent the collages and two agreed to share them on my research journal as below.
Demographics :
Sex : Male : 1 ; Female : 3; Non- binary : 1
Age : 4 people were in bracket 24-35 years of age
1 in 40 years and above of age
Country : United Kingdom, India and China

Deductions/ Analysis
It is seen in the collages submitted that sub-consciously all respondents chose one or more than one handcrafted pieces.
Collage 1 :
Hand sewn dress shows need towards popularising slow fashion over fast fashion, handcrafted dresses over fast fashion garments from brands like H&M.
Clay art shows the need for popularising the handcrafted art.
Collage 2 :
35mm Films shows value over digital retouched photographs

• Growth in the Augmented and Mixed Reality market :
  According to Global Newswire, the Augmented and Mixed Reality market is set to grow drastically in the next few years. In 2020, the market had a value of around $376.1 million. By 2021, this value is set to increase to around $3915.6 million– a CAGR of 41.8%

Stakeholder Surveys : Survey 1 | Consumers
https://pashtush.myblog.arts.ac.uk/2022/05/15/stakeholder-survey-2-consumers/?preview_id=162&preview_nonce=2c815bc54e&preview=true

Link to the research category for SURVEYS
https://pashtush.myblog.arts.ac.uk/category/research/