Digital Twin : Consumer Retail

WHAT IS DIGITAL TWIN ?

A digital twin is a virtual representation that serves as the real-time digital counterpart of a physical object or process. It allows you to visualize your ideas in a virtual environment and test them before implementing in the real world

Digital twins correspond to the digital information copy of an actual product on the internet that can be edited and updated as the real physical product goes through different stages of its life cycle.

Unlike a simulation in manufacturing, digital twins in retail are more focused to track and trace products, applicable to logistic companies and supply-chain managers. This data-driven digital twin information can be shared among stakeholders, organisations, teams and even countries and can also be deployed in a multilingual format. It enables retailers as well as customers to keep track of products and their corresponding information as they are sourced, shipped, purchased, used or consumed.

Product Prototyping reduces Spoilage : This information can then be used to understand and refine product information at all stages of its life cycles. Brands can reduce the risk of spoilage and cut down the turnaround time as well as updating offers or promotional changes or update other information related to the physical product and its packaging.